Image courtesy of PatagoniaI posted this image because I admire the advertising campaign that Patagonia uses for promoting outdoor lifestyle. All of this advertising fits their niche market, which is why companies like them spend thousands of dollars on ad agencies to produce visual communications for various advertising campaigns. These companies have a team of marketing individuals who also study the people that buy their products. Patagonia has a significant client base all over the world and they seem to focus well on their market. The avid mountain climber, the snowboarder, perhaps the serious hiker or even jogger, are all potential target markets for Patagonia. Brilliant imagery, colours and a message are the key factors to support such advertising goals when it comes to a campaign of this nature. It's evident that a strong style of visual communications is being used with this campaign. There are many others just like them that rely on visual communications to promote their products. We know the images we see as photography, but in the world of advertising and marketing they are part of visual communications!
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