Happy Earth Day

If you can't do it for yourself, then do it for them...think green!

Visual Communications

Image courtesy of Patagonia

I posted this image because I admire the advertising campaign that Patagonia uses for promoting outdoor lifestyle. All of this advertising fits their niche market, which is why companies like them spend thousands of dollars on ad agencies to produce visual communications for various advertising campaigns. These companies have a team of marketing individuals who also study the people that buy their products. Patagonia has a significant client base all over the world and they seem to focus well on their market. The avid mountain climber, the snowboarder, perhaps the serious hiker or even jogger, are all potential target markets for Patagonia. Brilliant imagery, colours and a message are the key factors to support such advertising goals when it comes to a campaign of this nature. It's evident that a strong style of visual communications is being used with this campaign. There are many others just like them that rely on visual communications to promote their products. We know the images we see as photography, but in the world of advertising and marketing they are part of visual communications!

Hanging out at the AGO

Pat Tapia/Joey Images

A friend and photography student every so often inspires our group with his work. He was out visiting at the Art Gallery of Ontario and took his point-and-shoot camera. Yes! This shot was taken with the Canon Powershot G10. I'll be sure to tell you more about this amazing camera in a future article or review. Pat explains that he needed to take the 6 photographs in order to achieve the wider field of view than the G10 allowed. So he had to think outside of the box or in this case, the camera! He hand-held all 6 photographs at 1/60th of second, using an aperture of f8 with a ISO setting of 200. He later post processed in Photoshop CS4; stitched 6 of the images, used levels to adjust the brightness and the digital polarizer filter to add a little darkness to the sky and make the colours in the wood pop! These are those once in a blue moon shots that inspire me to go out and shoot Architecture....nicely done Pat!

Fast and Furious: Re-Tooled...THIS FRIDAY!

Movie trailer's are an integral part of the media industry, they build hype and promote awareness to attract people. This embedded movie trailer is an example of how we learn about new films and develop an interest into going to the local movies theatres.